Naming the Harm: a Cartography of Narcissistic Abuse and Its Relational Grammar on Social Media

Authors

DOI:

https://doi.org/10.54790/rccs.142

Keywords:

narcissistic abuse, symbolic violence, intimate relationships, digital ethnography, discourse analysis, recognition

Abstract

This article examines narcissistic abuse as a form of symbolic violence within intimate relationships. Drawing on digital ethnography and critical discourse analysis, it analyses publicly available content on Instagram, TikTok and YouTube, where survivor communities and therapeutic practitioners have developed and stabilised a vocabulary for naming and interpreting relational harm. The study reconstructs the cycle of abuse through four phases: idealisation (love bombing), devaluation, discard and re-engagement (hoovering). It identifies recurring tactics such as love bombing, gaslighting, the silent treatment, intermittent reinforcement, breadcrumbing, ghosting and flying monkeys. The findings indicate that these categories constitute a relational grammar that renders visible an architecture of affective subordination grounded in the asymmetrical administration of recognition. The limitations of the research design are acknowledged, and avenues for future empirical inquiry are proposed.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biography

Alejandra Ainz Galende, University of Almeria

PhD in sociology from the University of Almería, where she is also a permanent lecturer. Her principal research interests focus on power dynamics, religious fundamentalisms, fundamentalist terrorism, processes of youth radicalisation, narcissism and symbolic violence. She has participated in both national and international research projects and recently served as principal investigator of an ERDF-funded project on religious radicalisation in social media environments. Her publications address issues related to processes of symbolic domination, identity formation, social malaise and contemporary cultural transformations.

References

Ainz-Galende, A. (2026). El narcisista ilustrado: violencia simbólica, prestigio afectivo y exclusión encubierta en el trabajo. Convergencia. Revista de Ciencias Sociales, 1-30. https://doi.org/10.29101/crcs.v33i0.26238

Ainz-Galende, A. y Rodríguez-Puertas, R. (2024). Psicopatía y abuso narcisista: Las consecuencias de un tipo desconocido de violencia en pareja. Revista CENTRA de Ciencias Sociales, 3(2), 53-72.

American Psychiatric Association (2013). Diagnostic and statistical manual of mental disorders (5.ª ed.). American Psychiatric Publishing.

Bauman, Z. (2003). Liquid love: On the frailty of human bonds. Polity Press.

Berardi, F. (2009). The soul at work: From alienation to autonomy. Semiotext(e).

Bourdieu, P. (1999 [1998]). La dominación masculina (J. Jordá, trad.). Anagrama.

Campbell, W. K., Foster, J. D. y Finkel, E. J. (2002). Does self-love lead to love for others? A story of narcissistic game playing. Journal of Personality and Social Psychology, 83(2), 340-354. https://doi.org/10.1037/0022-3514.83.2.340

Campbell, W. K. y Miller, J. D. (Eds.). (2011). The handbook of narcissism and narcissistic personality disorder: Theoretical approaches, empirical findings, and treatments. Wiley.

Elias, N. (1982 [1970]). Sociología fundamental (G. Vilar, trad.). Gedisa.

Fairclough, N. (1995). Critical discourse analysis: The critical study of language. Longman.

Fraser, N. (2009). Scales of justice: Reimagining political space in a globalizing world. Columbia University Press.

Fricker, M. (2007). Epistemic injustice: Power and the ethics of knowing. Oxford University Press.

Giddens, A. (1992). The transformation of intimacy: Sexuality, love and eroticism in modern societies. Stanford University Press.

Goffman, E. (1959). The presentation of self in everyday life. Doubleday.

Herman, J. L. (1992). Trauma and recovery: The aftermath of violence from domestic abuse to political terror. Basic Books.

Hine, C. (2015). Ethnography for the Internet: Embedded, embodied and everyday. Bloomsbury.

Illouz, E. (2007a). Cold intimacies: The making of emotional capitalism. Polity Press.

Illouz, E. (2007b). Consuming the romantic utopia: Love and the cultural contradictions of capitalism. University of California Press.

Illouz, E. (2012). Why love hurts: A sociological explanation. Polity Press.

Jamieson, L. (1999). Intimacy transformed? A critical look at the ‘pure relationship’. Sociology, 33(3), 477-494. https://doi.org/10.1177/S0038038599000310

Morf, C. C. y Rhodewalt, F. (2001). Unraveling the paradoxes of narcissism: A dynamic self-regulatory processing model. Psychological Inquiry, 12(4), 177-196. https://doi.org/10.1207/S15327965PLI1204_1

Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T. y Tacchi, J. (2016). Digital ethnography: Principles and practice. SAGE.

Ronningstam, E. (2005). Identifying and understanding the narcissistic personality. Oxford University Press.

Simmel, G. (2002 [1908]). Sociología: Estudios sobre las formas de socialización (2 vols.). Alianza.

Smart, C. (2007). Personal life: New directions in sociological thinking. Polity Press.

Stark, E. (2007). Coercive control: How men entrap women in personal life. Oxford University Press.

Van Dijk, T. A. (2006). Discourse and manipulation. Discourse & Society, 17(3), 359-383. https://doi.org/10.1177/0957926506060250

Weber, M. (1922). Wirtschaft und Gesellschaft: Grundriss der verstehenden Soziologie. Mohr Siebeck.

Published

2026-07-06

How to Cite

Ainz Galende, A. (2026). Naming the Harm: a Cartography of Narcissistic Abuse and Its Relational Grammar on Social Media. CENTRA Journal of Social Sciences, 5(2), 11–34. https://doi.org/10.54790/rccs.142